Salesforce Customization Middle East Uncategorized

Salesforce Customization in the Middle East: Empowering Businesses for Success


In the dynamic landscape of business technology, Salesforce stands tall as a powerful force for transformation. As organizations across the globe embrace digital solutions, the Middle East is no exception. In this blog, we delve into the world of Salesforce customization in the Middle East, exploring how businesses leverage this platform to enhance efficiency, streamline operations, and deliver exceptional customer experiences.

Changi Consulting: A Trusted Partner

One of the key players in the Middle East’s Salesforce ecosystem is Changi Consulting, LLC. Established in 2010, Changi has earned its stripes as the biggest Salesforce Platinum partner in the EMEA region. Let’s uncover what makes Changi a trusted ally for businesses seeking Salesforce solutions:

1. Geographic Reach

Changi operates across 21 countries, including the United Arab Emirates (UAE), Lebanon, Saudi Arabia, Qatar, Jordan, Kuwait, Oman, Bahrain, Malta, and Cyprus. Their headquarters in Dubai, UAE serve as a hub for Salesforce excellence.

2. Expertise Across Industries

Changi’s team of 100% Salesforce certified experts hails from 12 countries and speaks 18 languages. Their diverse backgrounds allow them to cater to various industries and business functions. Whether it’s healthcare, finance, retail, or manufacturing, Changi brings tailored solutions to the table.

3. Customer-Centric Approach

At Changi, customers come first. They are passionate about making customers fall in love with their brands. By challenging the status quo, Changi ensures that every interaction leaves a positive impact. Their focus on customer-centricity drives innovation and excellence.

4. Cloud-Based Solutions

Changi specializes in cloud-based solutions that accelerate, automate, and optimize business operations. From CRM implementations to data analytics, they harness the full potential of Salesforce to drive growth.

5. Proven Track Record

With over 350 successful projects under their belt, Changi maintains a 5-star customer rating and a perfect 10/10 customer satisfaction score. Their commitment to excellence shines through in every engagement.

Salesforce in the Middle East: A Growing Force

Beyond Changi, Salesforce itself is experiencing robust growth in the Middle East. The region’s organizations are embracing AI-powered solutions to boost productivity, enhance customer service, and personalize interactions1. As the Salesforce economy expands, businesses in the UAE and beyond are reaping the benefits of digital transformation2.


Salesforce customization in the Middle East is more than just a trend—it’s a strategic imperative. Whether you’re a startup, a multinational corporation, or a government entity, harnessing the power of Salesforce can propel your success. So, let’s continue the journey of innovation, collaboration, and customer-centricity in the heart of the Middle East.